Digital Marketing

5 Instagram Story Trends Your Business Needs to Try

Instagram Story Trends

Instagram ranks fourth in the realm of social media platforms, with over 1.3 billion users worldwide. This platform is nowhere near done accumulating users either, giving those who run an Instagram business account access to an ever-increasing audience.

Are you ready to embrace the power of Instagram? One of the best ways to do this is with Instagram story trends.

Keep reading to discover the best Instagram story ideas for maximum exposure online.

Best Ways to Get Instagram Story in Trends

1. Instagram Polls

Instagram polls are an excellent way to boost engagement with Instagram stories. They work best as a precursor to something else.

You can ask a simple question to get people talking, like:

  • Which color suits me best?
  • Do you prefer?
  • Where would you rather travel?

You use an Instagram poll sticker giving viewers a choice between two options.  

2. How to Use Instagram Stories to Boost Sales

Showing customers how to use your products helps create desire and demand. Tutorials help show off the usefulness of your goods. 

The most popular types of tutorials on Instagram include demonstrations, ideas on how to use the products in unusual ways, and shortcuts to solve common problems using your goods. 

You can use Instagram story templates to create consistency in your tutorial posts. 

3. Re-Use Content With Throwbacks

Throwbacks are an excellent way to remind people of their favorite posts, show off your past successes, or celebrate your company history.

Instagram introduced Throwback Thursday back in 2019, and #TBT has been a popular hashtag ever since. So, you’re bound to attract attention when you get on board with this trend.

Some things you can share using these posts include photos of previous collections or projects. Make sure you share the story behind each throwback, so people know what you’re talking about. 

4. Insta Lists

Lists work well for Instagram stories because they follow a logical progression that keeps viewers clicking through. You can use things like:

  • Benefits of…
  • Types of… 
  • Hacks for…
  • Favorites

These work well to show off your products in an informative and interesting way while highlighting their usefulness to potential clients. 

5. The ‘Add Yours’ Feature

‘Ad Yours’ stickers are a fun way to interact with other Instagram users, even if they don’t follow you. Anyone can view these posts, even if they don’t follow you.

You choose a gorgeous image from your collection or your phone and then paste the ‘Add Yours’ sticker over it. This prompts other people to do the same, creating a chain of interactions.

These posts keep a record of anyone who engages with them, so curiosity can cause people to discover your account while browsing these images. 

Maximizing Instagram Story Trends

One way to discover even more ideas for creating Instagram story trends is by keeping tabs on popular Instagram pages. They’re bound to provide some inspiration that works for your goods and services. 

Are you wondering ‘How often should I post Instagram stories?’. Don’t get carried away, research shows that once a day is enough if you want to keep your followers engaged. 

Would you like to discover extra business insights? Browse our blog for more of the best tips and hacks to help your business thrive. 

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