With the wake of COVID-19 this year, a majority of businesses have faced trouble in building their business growth. However, some of them who are smart enough to use YouTube as their marketing channel has managed to redeem their crisis moment.
Compared to other paid techniques, video campaigns on YouTube have proved to be cost-effective for marketers, especially during this pandemic. The reason is quite simple!
During this lockdown period, people are spending more time watching videos on YouTube. According to the recent statistics, around 308 million of users are found using YouTube. That’s a huge figure if you compare it with the last drawn.
As a result of which, a digital marketing agency for small businesses recommends its clients to prefer YouTube over other social channels.
Are you ready to advertise your business and keep your business afloat even in this pandemic scenario? Follow the few tips that can lead to great results.
5 Key Tips for Smart YouTube Marketing
Use long video ads to build engagement
In this pandemic situation, everyone is locked inside their home. As a result, more online users are generated and the time consumption on YouTube has increased a lot. Therefore, if you are thinking to run an out-of-the-box ad, you can definitely go for it.
There is no compulsion that the ads on YouTube have to be commercial. There are many other ways to advertise your brand and increase your reach. Like Facebook and other social media channels, you don’t need to confine your ads to 30 seconds or less. Being a video marketing channel, you can blindly increase the time strength of the ad and improve your rankings on the YouTube search engine.
Create a video that is less an ad and more like informative and engaging content. Even if your video content is long, people will show interest in watching the entire video. After all, they have nothing to do at the moment.
You can even make use of TrueView discovery ads to keep your video content at the top of the search engine result page.
Create custom intent audiences
Remember, your primary aim in this scenario should be to enhance your reach and improve the number of followers. Hence, you should aim at amplifying your reach beyond your YouTube search results. The best way to perform this is by creating custom intent audiences.
In this process, you just have to create audience search terms or keywords that are often used by online users on Google. Make use of long-tail keywords and in multiple forms so that whenever any search is made relevant to the listed keywords, your video content gets displayed on the search results. In this way, you are not just grabbing the attention of the audience on YouTube, but even reaching out to the online users on Google.
Use appropriate CTAs
In this crisis moment, hardly a few visitors turn up into customers. Maybe 3 out of 10. Quite natural! To ensure that your visitors get converted into potential customers, you have to input appropriate CTAs. Call-to-actions are not just responsible for building conversions but even have the potential to bring prospects to the site. You can’t help people from discarding their purchases. But you can surely excite them to become your client in the near future.
CTAs like Buy Now, Get a plan, Contact us now, may not work at the moment. However, you can definitely try out something light. For example, Learn more, Know more details, Watch more, Subscribe to our channel, View more, Get more tips, visit our site, Stay safe, etc. These CTAs on your video content can add value to your content and bring more traffic to your site.
Improve your video content
What your video content looks like? Is it engaging? Is it competitive? Is it informative? Check out the quality of your video content before you live it on the video platform. You can seek the help of video content writing experts. They create amazing ad content for the advertisers based on their desires. If you don’t find your content appropriate, you can use the video editing tools to edit and recreate your content for a better approach.
Keep an eye on YouTube Analytics
Video analytics has a significant role to play. This allows marketers to learn about video performance. Don’t you want to know the conversion rate, number of traffic, business outreach, number of viewers, and many more? Use the monitoring tools to check out the performance metrics and improve your video marketing strategy.
Is it good to prefer YouTube marketing?
YouTube can bring huge traffic to the website. Trust us. If you implement the YouTube strategies properly, you can easily make your brand go viral, reaching out to a good stream of audience. During this uncertain situation, you may find it hard to retain your business online. You may find difficulty in boosting your sales. But if you reach out to the right audience now, we can assure you that there will be significant growth in your business. Find the agencies offering social media marketing services in Delhi or near your area and seek guidance for YouTube marketing.