Meet the Job to be Done Theory

Job to be Done Theory

Welcome to our blog post about the Job-to-be-done theory. This is a special framework for categorizing, defining, capturing, and organizing all your customer’s needs. People want to get their jobs done better and cheaply. Examining product successes and failures, we observe the same phenomenon: new products and services win in the marketplace when they help customers get a job done better or cheaper. Success at innovation comes from an understanding of the customer’s job-to-be-done. It does not describe what the customer is doing; it describes what the customer is trying to get done

1. What is the Job-to-be-done theory

So you may be asking what is jobs to be done theory?

The job-to-be-done is a special theory that helps you understand what your customers want to accomplish when they use your product or service. They are not just trying to get their work done better, they also have specific requirements based on the job that they are trying to get done.

If you want to develop successful products or services, it is important that you understand their job-to-be-done and what your customers’ problems will be when using the product.

2. How does Job to be Done Theory work ?

This theory does not describe what your customer is doing. Instead, it describes the job they are trying to get done better and cheaper. That means that you need to find out where their problem lies in order for them to accomplish this job to be done.

People don’t care about what product or service they are using. They care about what they are trying to get done and the problems that arise during this process. So how can you understand your customer’s job-to-be-done?

The first thing is a good understanding of their context of use, which means where and when they need to solve these problems in order for them to get the job done.

The second thing is to understand your customer’s requirements, which can be divided into four different categories: quality, time, psychological, and money

Jobs are not about what features you have but why they are useful for your customers. That means that it is important to know how these needs relate to each other and whether they are fixed or not.

The last thing you need to do is understand what jobs your competitors offer and whether these products or services can help customers accomplish their job-to-be-done more cheaply than yours.

3. Why should you use Job to be Done Theory?

The jobs-to-be-done theory is a simple framework that can help you understand your customers’ needs. It uses the same principle as every other successful new product or service does: to improve their job and make it cheaper for them at the same time.

4. When to use it?

It is important to understand your customer’s job-to-be-done before starting any development or service. This way you can make sure that the product will help them accomplish their problem better and cheaper.

This theory helps companies develop successful products by understanding what customers are trying to get done with the use of their product or service.

You should use Job to be Done Theory when:

  • You want to understand your customers’ needs and use cases better.
  • When you want to improve existing features or create new ones that will help them accomplish their job easier and cheaper.
  • When you want to make sure you are solving your customers’ problems in the best possible way.
  • When you want to know what existing products or services satisfy, their job is easier and cheaper than yours.


In conclusion, the jobs-to-be-done theory is a simple framework that helps you understand your customer’s needs. It provides insight into how they are trying to get their job done and what kind of problems they experience in this process. This way, it is easier for everyone involved (from managers to designers) to create products or services that will satisfy their customers’ needs when they are trying to get a job done.

We hope that you enjoyed our blog post about the jobs-to-be-done theory and let us know if you have any questions.

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