There are a lot of content marketing software tools out there. How do you know which one is right for you and your business? In this blog post, we’ll go over the top-rated content marketing software tools, their features, pros, and cons, and pricing according to the USA.
Best Content Marketing Tools and Software in 2023
1. Monday.com
Monday.com is a unique platform for project management that provides individuals and teams with a method that is both effective and transparent for organizing the work associated with their projects. This evaluation of Monday.com found that the software enables project managers to modify project processes and engage with the software’s user-friendly scheduling interface. As a result, Monday.com has become one of the most popular project management systems available on the market.
Features
- The platform provides easy access to several users.
- You can even have a team quota system that can easily track on the platform.
- You can communicate with your customer and team in real-time.
- Provide Email sync functionality across email service providers.
- There is an Email tracking feature available for the company.
- You can record the log-in and log-out activity of your team and customers.
Pros
- You can save Email templates that can be filled based on contact information.
- You can access information on all your customers on a simple dashboard.
- You can import data from excel on the platform’s API.
- You can remove any duplicate data through the API.
- File sharing: Users can upload and share files, such as documents and images.
Cons
- Some users have reported that Monday.com is challenging to use.
- The paid version of the software is relatively expensive.
Price in USD: Different plans start from $10.
2. HubSpot
HubSpot offers a free version of its software, as well as three paid plans: Starter, Professional, and Enterprise. HubSpot is more than just a content marketing tool; it is an all-in-one marketing, sales, and customer service platform that empowers businesses to grow better. One of the unique features of HubSpot’s content marketing tools is their ability to offer personalized content recommendations based on a visitor’s behavior on your website. This means that the tool can suggest relevant blog posts, ebooks, or other content assets to your website visitors based on their interests, which can increase engagement and conversion rates. Moreover, HubSpot’s content management system enables businesses to create and publish content seamlessly across different channels, including social media, blogs, and email newsletters. The platform also provides robust analytics and reporting features that allow businesses to track the performance of their content and make data-driven decisions.
Features
- Website Management: HubSpot’s platform helps you build and optimize your website for SEO and conversion.
- Lead Management: HubSpot’s CRM tracks your leads and customers and helps you nurture and convert them into customers.
- Email Marketing: HubSpot’s email marketing tool helps you create and send personalized emails to your contacts.
- Marketing Automation: HubSpot’s marketing automation tool helps you automate your marketing tasks, including email marketing, social media, and lead nurturing.
Pros
- HubSpot is easy to use and has a user-friendly interface.
- HubSpot offers a plan free of cost for small businesses.
- HubSpot’s features help manage your website, SEO, email marketing, and lead nurturing.
Cons
- HubSpot’s free plan has limited features.
- HubSpot’s paid plans are expensive.
Pricing
- HubSpot’s Starter plan is $45 per month.
- HubSpot’s Professional plan is $800 per month.
- HubSpot’s Enterprise plan is $3,600 per month.
3. SocialBee
Social Bee is a content marketing tool that helps you manage your social media accounts and create high-quality content for them. It’s designed to save you time and help you get more out of your social media marketing efforts.
Features
- Content Calendar: Social Bee helps you plan and publish your content with its content calendar feature. This way, you can ensure that your content is published at the right time and in the right order.
- Content curation: Social Bee also helps you curate content from the web. This way, you can easily find and share high-quality content that your audience will love.
- Content Creation: Social Bee also allows you to create your content. With its easy-to-use content editor, you can create beautiful posts and images for your social media accounts.
Pros
- Social Bee saves you time by helping you manage your social media accounts and create high-quality content for them.
- It’s designed to help you get more out of your social media marketing efforts.
- It offers a content calendar, content curation, and content creation features.
Cons
- Social Bee is a paid tool. While it does offer a free trial, you’ll need to pay for a subscription to use all of its features.
- It doesn’t offer as many features as some of the other content marketing tools out there.
Pricing
- Social Bee offers a free trial and three different subscription plans.
- The Basic plan starts at $19/month and includes up to 3 social media accounts, 1 user, and 100 posts per month.
- The Pro plan starts at $49/month and includes up to 10 social media accounts, 3 users, and 500 posts per month.
4. Buzzsumo
Buzzsumo can quickly and easily see what content is performing well across social media and the web, so you can replicate and improve upon that success. You can also use Buzzsumo to keep tabs on your competition and to find influencers in your niche who can help promote your content.
Features
- Content research: With Buzzsumo, you can quickly and easily find the most popular content in your niche. This is a great way to come up with ideas for new pieces of content or to see what’s working well for your competition so you can improve upon it.
- Content analysis: Once you’ve found some popular content, Buzzsumo can help you analyze it to see what’s working well and why. This information can be invaluable for fine-tuning your own content strategy.
- Content optimization: Buzzsumo can also help you optimize your content for better performance. For example, you can use the tool to find the best time to post your content or to identify the most effective channels for promoting your content.
- Influencer research: In addition to helping you find popular content, Buzzsumo can also help you find influencers in your niche. These are people with a large following who can help promote your content to a wider audience.
- Competitor analysis: Buzzsumo can also help you keep tabs on your competition. With the tool, you can quickly and easily see what content they’re publishing, how well it’s performing, and what strategies they’re using to promote it.
Pros
- Helps you optimize your content strategy.
- Keeps you up-to-date with the latest trends.
- Helps you find influencers.
Cons
- Limited free plan.
- No desktop app.
- No phone support.
Pricing
- Buzzsumo offers a free 14-day trial, after which you can choose from one of three paid plans:
- Pro: $99/month – Includes all of the above features, plus up to 5 users, advanced filtering, and custom branding.
- Plus: $179/month – Includes all of the features in the Pro plan, plus up to 10 users, extended reporting, and priority support.
5. Curata
Curata is a content marketing software that helps businesses curate and share content from around the web. Curata is a comprehensive content marketing tool that provides a range of features to help businesses streamline their content creation, curation, and distribution processes. One of the key features of Curata is its content curation capabilities, which enable businesses to discover, curate, and publish high-quality content from multiple sources, including blogs, social media, and news websites.
Features
- Find content: Curata includes a number of tools to help you find content from around the web. You can use the software to search for content by keyword, topic, or source.
- Curating content: Once you’ve found content that you want to share, Curata makes it easy to curate it. You can add your commentary, tags, and categories. And you can share content directly to your social media accounts.
- Share content: Curata makes it easy to share content with your audience. You can share content via email, social media, or your website. And you can use curate’s sharing tools to customize how your content is shared.
Pros
There are a lot of things to like about Curata, including:
- Ease of Use: Curata is a very user-friendly platform, and is easy to use even for those who are not tech-savvy.
- Affordable: Curata is one of the more affordable content marketing software options on the market.
- Content curation: Curata makes it easy to find and share relevant content from around the web.
- Content Publishing: Curata makes it easy to publish your content to your website or blog.
- Content Analytics: Curata provides detailed analytics so you can see what’s working and what’s not.
Cons
- Limited integrations: Curata only integrates with a few third-party platforms, which may be a deal-breaker for some users.
- No free plan: Curata does not offer a free plan, which may be a turn-off for some users.
Pricing
- The price of Curata may range between $459 – $999.
6. Percolate
Percolate is a content marketing software that helps you plan, create, and measure your content marketing. With Percolate, you can manage your content calendar, publish content, and measure your results. Percolate is a content marketing tool that helps businesses plan, create, distribute, and analyze their content marketing efforts. The platform offers a range of features to streamline the content marketing process, including a content calendar, collaboration tools, and workflow automation. One of the key features of Percolate is its ability to integrate with various social media and content distribution platforms, allowing businesses to manage their content across multiple channels from a single dashboard. The platform also provides analytics and reporting tools that help businesses track the performance of their content and make data-driven decisions to optimize their content marketing strategy.
Features
Percolate offers a number of features that can help you with your content marketing.
- Content Calendar: With Percolate, you can manage your content calendar and ensure that your content is published on time.
- Content Creation: Percolate offers a number of tools to help you create content, including a content brief builder, a media library, and a team collaboration tool.
- Content Measurement: Percolate provides a number of ways to measure your content marketing, including pageviews, social Shares, and leads generated.
Pros
- Percolate is a comprehensive content marketing software that offers a number of features to help you plan, create, and measure your content marketing.
- Percolate offers a pay-as-you-go plan that is affordable for small businesses.
- Percolate offers a number of enterprise plans that are customized to your specific needs.
Cons
- Percolate does not offer a free trial.
- Percolate does not offer a money-back guarantee.
- Percolate is not available in all countries.
Pricing
- Percolate does not provide information about the price of their product.
Conclusion
The bottom line is that there is no one-size-fits-all answer when it comes to content marketing software. The best tool for you will depend on your specific needs and objectives. However, all of the tools on our list offer a great way to get started with content marketing.
