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Businessmen try their best to make their marketing efforts successful so that they can sell their actual products to the best degree possible. Email Marketing is a really powerful tool for marketing, with a return of $42 on every dollar spent. Email Marketing is much more than just a way to send and track emails. An Email Marketing software generally contains tools to increase the audience and efficiently combine all the marketing mechanisms as a unit. The best email marketing software currently in the market are:
Mailchimp is one of the best and most powerful email marketing software in the market. It has features for almost all kinds of business needs. Organizations can easily schedule marketing campaigns and get reports on the reach and success rates of each campaign, click-through rates, subscribing, and unsubscribing data. It makes it easy to build and customize campaigns. It also integrates a lot of software platforms. It has three pricing ranges, the lowest being $9.99. Despite its great features, the downside is that it has no support for phones as of now.
ActiveCampaign is one of the best-known email marketing software and is greatly praised for its automation processes. It has hundreds of in-built automated commands and features that help to easily personalize campaigns for each subscriber. The customer support for ActiveCampign is usually very fast and is friendly as well. All the plan levels for this software include data migration and implementation services. It has a 14-day free trial period and after this, you need to subscribe to any one of its paid programs to continue using it.
Sendinblue is one of the most adaptable email marketing software and it is an all-in-one solution for covering many communication types like email, SMS, Facebook campaigns, and many more. The company aims to help businesses reach customers on a one-to-one level. It provides a shared inbox that helps you never lose track of your customer email history. It has got over 60 responsive email templates as well. It has in-built CRM, SMS, and Chat services. Besides email marketing, it also provides Facebook Ads for lead generation. The pricing currently stands at $25/month for 10000 emails.
MailerLite provides great help to beginners in the field of email marketing as it is really easy to operate due to its drag and drop interface that is very fun to use and intuitive to learn and create designs. The software has a very clean and streamlined look. It has a free plan for up to 1000 contacts. It gives 24/7 live chat and email support. It has got a whole variety of email templates to choose from and modify. Despite its great features, it has very few integrations and does not include CRM functionalities. It has 4 pricing plans, the lowest being for $10 a month.
This is a very popular email marketing software. It has a mission to provide easy email marketing campaigns, which are very intuitive and better in value than the competition. IT provides various templates which can be customized in a drag and drop fashion. If this option does not suit you, you can always create your own template from scratch. You can easily leverage email automation to deliver campaigns. It has data tools that help you to segment customer sections and targets specific audiences. The plans start at $20 a month.
ConvertKit is a great option for eCommerce businesses and other content creators. It has a very clean interface and is very feature-rich which makes the user experience very enjoyable. It has several features, which include landing pages, email workflows, data management, automation, opt-in forms, and lots more. It also comes in with several useful integrations, which include Woocommerce, PayPal, Stripe, and WordPress.
Hubspot is one of the best all-in-one email marketing software. It has great tools and reporting for all of the marketing campaigns which is possible across various channels, like website, social media, and email. It is possible to store all the contact information of the targets in Hubspot’s CRM and then attract an audience through the help of lead forms, live chat, and online ads. Unfortunately, this service does not have a free or budget-friendly plan. It also needs a steep learning curve to fully uncover the marketing potential at its totality.
It is one of the most affordable email marketing software in the market, not only because the plans are cheaper than other services in the market but also it lets you have the option to pay by the number of subscribers reached or several emails sent, depending upon your choices. The tools available are very user-friendly and make it easy to send attractive and timely emails to the audience. The software also has phone support. It has got a very limited number of integrations available to work with. Its cheapest plan starts with $10 for 2000 subscribers.
Drip is one of the best options available in email marketing catering its best to the eCommerce Businesses. It works its best due to the sophisticated workflows in combination with the advanced list segmentation. This makes the subscribers receive personalized emails which are created solely in response to their shopping behaviors on the site. They also receive timely follow-ups in response to how they interact with the received emails. Unfortunately, it lacks a few important integrations and has no drag and drop functionality.
GetRseponse is one of the best email marketing software and it is used across a wide variety of industries. It includes the features such as email automation, segmentation, personalization, and email templates. There are autoresponders to send welcome emails, educational series, and follow-ups to the users. It has one-click integration that runs powerful campaigns using Facebook Pixels used for retargeting. It also provides features to build landing pages for sales generations.
Email Marketing is a very powerful tool and it can help you to reach and connect more people as well as your targeted audience. When used to its full potential can bring about full returns on the investment.
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